٬٬ في عالم يتسم بالتعقيد وانعدام اليقين في قلب عالم متحول باستمرار نشق منهجا ثابتا لوضع استراتيجيات عملائنا وشركائنا عبر الفهم العميق للسلوك البشري والاستعمال المنهجي المبتكر للبيانات ،،
Our Services
The institution strives to provide an appropriate research structure and methodological framework, allocation of human resources and skills to harness social science knowledge, evidence and human understanding. Our experts and researchers provide advice, develop recommendations and design strategies for government organizations, the private sector, policy makers, civic organizations and research institutes.
OUR WORKING METHOD
SYNTHESIS APPROACH
It combines a deep contextual understanding of the everchanging experiences and needs of individuals in today’s world,
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with the nature of existing issues that pose challenges and obstacles to the development of our partners’ and clients’ projects. It is based in a holistic way on the synthesis of expert data and the practices and perceptions of the general public concerned by the surveys and field studies.
METHODOLOGICAL INNOVATION
The production and use of data are not only analytical tools, or technical research methods for designing exploratory and field studies.
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Rather, it is an innovative theoretical and conceptual framework for the search for radical and lasting solutions, based on the results of our exploratory field research.
WORK WITHOUT ASSUMPTIONS
Our work does not start from subjective opinions or preconceived ideas. Temporary trust has the advantage of discovering new
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perceptions and new perspectives on the problem we are trying to solve. It is an attempt to discover the social meanings that people attribute to their experiences and the resulting interactions between them. That is, in such a way that they live and interact in this or that way, without us having to rely on our preconceived ideas.
