٬٬نستلهم من الفهم الإنساني للسلوك
البشري لابتكار حلول مصممة لكم،،
About Us:
A consultative and multidisciplinary research institute, which dedicates its efforts and its methodological expertise to providing recommendations and strategic solutions based on social science methods. our institute’s solutions allow our partners to implement working models specially designed for developing their work and finding new answers to various thorny problems. The institution’s researchers and professionals, drawn from different specialties, contribute to finding innovative and sustainable solutions to different problems facing societies, institutions, and organization by adopting best practices and methodological traditions in research and fieldwork. this approach permits us to study patterns of human behavior as well as to better understand the social meanings, practices, and real needs of the groups studied.
Our Mission:
The institute tends to provide social science research expertise and supports decision-making on the issues and topics covered by our researchers and experts. Our purpose is to bridge the growing gap between the needs of individuals, researchers, experts, policymakers, and consumer markets.
Our Vision:
The vision of the institute stems from the fact that a deep understanding of complex human behaviors and interactions in everyday life and of the social world in general, is an indispensable tool for designing new and innovative perspectives concerning the accelerated dynamics of current societies, especially in a world where strategies and policies depend on dramatic changes in data technology and on the optimal use, analysis, and interpretation of data.
- إضفاء الطابع الإنساني والاجتماعي على استعمال البيانات من خلال وضع التجارب البشرية وأنماط التفكير المجتمعيّة في قلب الخطط والبرامج والقرارات الاستراتيجيّة لشركاءنا وعملائنا.
- استثمار التصورات التقاطعية بين العلوم الاجتماعية والمشكلات التي تواجه عملاؤنا وشركاءنا .
- الانطلاق من مقاربات عابرة للتخصصات، تتجسد فيها التداخلات المعرفية والتعددّية التخصصيّة لمواجهة تعقيدات العالم الاجتماعي المعاصر.
٬٬Socialize and humanize the use of data
through the use of social science
methodologies،،
Flexible
It is based on welcoming the specialized multiplicity and diversity of human needs and experiences and their transformations according to social and field contexts, always allowing openness to new ways of thinking in research, study and innovation.
Sustainable
Our approach aims to provide long-term strategic solutions. Our collaboration with our partners and customers is therefore based on a deep understanding of people’s needs to create sustainable frameworks that meet their real needs.
Humanize the use of data
The approach we propose aims to counter the idea that the research community is only one example of data collection. It deeply reflects the human experience and its basic needs. It means having a deep understanding of the people who produce this data.
Multi-site approach
In our work, we examine social contexts, particularities and experiences in understanding human behavior.
An inner vision of phenomena
Our work highlights and simplifies complex phenomena by understanding the underlying knowledge and social meaning behind the collected data before starting with our own concepts and perceptions.